Jingxuan
Plush Toys
Custom plush toys and anime merchandise from Longgang, Shenzhen — toy manufacturing and design in scope with its own toy trademark; headcount, export route and EN 71 / ASTM F963 testing are the open checks.
Plush first, characters and cushions alongside.
Custom Plush Toys
Stuffed toys made from the buyer’s artwork or sample — characters, mascots, promotional plush. Specify height, fabric (short plush, minky, crystal velvet), filling, embroidery versus print for faces, and age grading; eyes and small parts decide which safety tests apply.
Anime & IP Derivative Merchandise
The company was formerly registered as an animation company and its scope includes anime-derivative product design. For licensed characters, the licence holder’s written authorisation must come before any sample; unlicensed character plush is routinely seized at borders.
Plastic Toys
Plastic toys are also in scope. Ask whether moulding is done in-house or by partners, and for material declarations on phthalates and heavy metals.
Baby & Comforter Plush
Mother-and-baby products and household textiles are in scope — comforters and baby plush fall under the strictest toy rules for under-36-month use. Ask for test reports to that age grade.
Bedding & Home Textiles
Cushions, pillows and bedding with plush or character designs. Textile flammability and labelling rules differ from toy rules; specify which market and product category apply.
Own Brand: 妙萝
The company holds the 妙萝 trademark in class 28 for toys, registered in 2023. Ask whether a branded catalogue exists and whether the design IP is the company’s own.
What the registry confirms, and what stays open.
Toy Manufacturing in Scope
The registered scope covers plush and plastic toy development, design and sale, toy manufacturing, mother-and-baby product manufacturing, household goods and household textile manufacturing. The industry code is stationery, craft, sports and entertainment goods manufacturing. The company is a VAT general taxpayer.
From Animation Company to Toys
The company was registered on 2020-12-24 and was formerly named Shenzhen Heyi Animation Industry Co., Ltd. Twenty-one registration changes are on record. Frequent changes are not a finding in themselves, but ask what the business was before toys and when production began.
No Insured Staff on Record
The 2025 annual report lists no social-insurance contributors, against 50–100 staff stated. The registered address is a third-floor unit on Shangjiang Road, Nanlian, Longgang. Ask where cutting, sewing and stuffing take place.
Import/Export Agency Only
The scope includes import/export agency but not self-operated goods import and export, and no customs registration appears. Ask who will be exporter of record.
Toy Safety Testing Not Provided
The application ticks ISO 9001, SGS, CE and REACH. None is on record. For toys, what matters is product testing: EN 71-1/2/3 and CE marking for the EU, UKCA for the UK, ASTM F963 and CPSIA with a Children’s Product Certificate for the US. Ask for reports on your exact item.
Clean Record
No abnormal-operation, penalty, enforcement, dishonesty or litigation record appears. Registered capital is RMB 1 million; paid-in capital is not published.
What was checked — and what the check found.
The stamp rests on a registration check: the credit code passes the national check-digit rule, the company is active with toy manufacturing and design in scope, a VAT general taxpayer, holds a toy trademark and has no adverse record. What stays open: no insured staff and a third-floor registered unit; import/export agency but no customs registration; a former animation-company identity with frequent registration changes; and no toy-safety test reports. What would close it: a video of the sewing floor, EN 71 or ASTM F963 reports on a representative item, and a named exporter.
A Shenzhen plush supplier, read off the record.
Shenzhen Jingxuan Industrial Co., Ltd. (深圳市晶轩实业有限公司) was registered on 2020-12-24 in Longgang, Shenzhen, originally as an animation-industry company. It now offers plush toys to order, together with plastic toys, anime-derivative merchandise, baby plush and household textiles, and holds its own 妙萝 toy trademark.
Its registered scope has been rebuilt around toys: plush and plastic toy design, toy manufacturing, mother-and-baby products and household textiles. Shenzhen and nearby Dongguan are among the world’s largest plush-toy supply bases, and design-led companies there often combine an in-house sample room with partner sewing workshops.
Which of those this is remains to be seen: no insured staff, a third-floor registered unit, no customs registration and no toy-safety reports are on record. Buyers should see production, secure IP authorisation for any character work, and budget for testing. Contact routes through ChinaMakersHub; direct details are exchanged after first inquiry.
From animation to toys, on the record.
Registered as an animation company
The company is registered on 2020-12-24 in Longgang, Shenzhen, under a former name as an animation-industry company. Confirmed on the enterprise record.
Into toys and a brand
The company files toy trademarks; the 妙萝 mark in class 28 is registered in September 2023. Registration changes on record include the renaming to Jingxuan Industrial and a scope rebuilt around toy design and manufacturing.
Latest registration change
A further registration change is filed in March 2026, one of 21 changes on record.
Listed on ChinaMakersHub
Registry read 2026-09-10: active, toy manufacturing scope, general taxpayer, trademark, no adverse record. Open and stated: zero insured staff, no customs registration, frequent changes, and no toy-safety tests.
Who these toys are for.
Brand & Mascot Plush
Custom mascots and brand characters from your artwork. Own or license the design, and sign an NDA and mould or pattern ownership clause before sampling.
Promotional & Corporate Gifts
Logo plush and giveaways at a 200-piece stated MOQ. Promotional toys still need full toy-safety testing if a child could receive them.
Licensed Merchandise Programmes
Anime and character plush for licensees. Supply the licensor’s authorisation letter and approval process; factory audits are often required by licensors.
Baby & Nursery Retailers
Comforters and baby plush. Specify under-36-month testing, embroidered eyes and no detachable small parts.
E-Commerce & Crane-Machine Operators
Small plush in volume. Marketplaces and amusement operators still ask for EN 71 or ASTM F963 reports; plan testing into cost.
Home-Textile Buyers
Character cushions and bedding. Confirm fabric composition labelling and flammability rules for your market.
Sourcing guides for this category
Importing from China: The Compliance Checklist by Market
What Documents to Request From a Chinese Supplier Before Your First Order
Product Inspection in China Before Shipment: A Buyer's Guide
The 27-Point China Factory Audit Checklist
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Frequently Asked Questions
What does Jingxuan make?
Custom plush toys, plastic toys, anime-derivative merchandise, baby plush and character home textiles, from Longgang, Shenzhen, with its own 妙萝 toy trademark.
Is it a manufacturer?
Toy manufacturing is in its registered scope, but its 2025 annual report lists no insured staff and its registered address is a third-floor unit. It may produce in-house or through partner workshops; ask for a video of cutting, sewing and stuffing.
Can it export directly?
Its scope includes import/export agency, but not self-operated goods import and export, and no customs registration appears. Ask who will declare the goods.
Which toy-safety tests will I need?
EU: EN 71-1, -2 and -3 with CE marking; UK: UKCA with the same standards; US: ASTM F963 and CPSIA testing at a CPSC-accepted lab with a Children’s Product Certificate. None was provided.
Can it make licensed characters?
The scope includes anime-derivative design, and the company was formerly an animation company. Any licensed character needs written authorisation from the rights holder before sampling; the company should not produce unlicensed character goods.
What are the MOQ and lead times?
The application states an MOQ of 200 pieces, sampling in 3–7 days and production in 25–30 days — figures identical to the application form’s own examples — and capacity of 200,000 pieces a year. Custom plush sampling usually takes longer; confirm per design.
What did the ChinaMakersHub check find?
Run on 2026-09-10 against Chinese enterprise records: active, registered 2020-12-24, formerly an animation company, RMB 1 million registered capital; toy design and manufacturing, baby products and household textiles in scope with import/export agency; VAT general taxpayer; 妙萝 trademark; 21 registration changes; no adverse record. Stated as found: zero insured staff, no customs registration, and no toy-safety reports or certificates on record.
Talk to Jingxuan Plush Toys directly.
Send artwork or a sample, size, fabric, age grade, target market and quantity. Ask for a video of the sewing floor, EN 71 or ASTM F963 reports on a similar item, licence authorisation for any character, and who will be exporter of record. ChinaMakersHub will route the request.