It depends on what is actually late — but in almost every case you have more than one move, and waiting quietly is the worst of them. The five options below cost progressively more, so work down the list in order.
Which kind of delay is this?
Ask for the new date in writing, with a reason attached. A delay caused by raw material that has not landed behaves nothing like one caused by failed in-line quality checks or a missed vessel booking. Request photographs of work in progress and a revised ship date from the supplier directly. If the reason keeps changing between emails, treat that as the real signal, and compare what you are being told against what a normal production schedule looks like.
Option 1 — Split the shipment
Ship what is finished now and let the rest follow. If part of the order has cleared inspection and you have a fixed retail or project date, a partial release protects the deadline that actually matters. The cost is a second freight leg, and the balance may move as loose cargo rather than filling a container. Agree in advance who absorbs that extra leg, because it is the most common argument afterwards.
Option 2 — Move the critical portion by air
Air freight buys days instead of weeks, at a price only some goods can carry. It works for high-value, low-volume items and for a launch quantity you cannot miss, and rarely for bulky furniture. Price the air leg against the cost of the missed date — a cancelled promotion or an empty shelf — rather than against the sea rate you originally budgeted.
Option 3 — Use the balance payment, carefully
Under a standard 30/70 arrangement the balance is your strongest leverage, and you get to use it once. The balance typically falls due against shipping documents, which is precisely the moment a supplier wants the delay resolved. Renegotiate terms, ask for the freight difference, or set a firm cut-off date. Do not simply withhold payment, because that can put you in breach first.
Option 4 — Book the inspection now, not after
A factory running behind is a factory under pressure to cut corners. Delays and quality problems arrive together far more often than either arrives alone, and the recovery run is exactly when material substitutions and skipped finishing steps slip through. Schedule third-party inspection against the revised date immediately, so the goods are checked before they are loaded rather than after they arrive.
Option 5 — Check who carries the risk
Your Incoterm decides whose problem the delay becomes once the goods leave the factory. On FOB terms you control the booking and chase the carrier yourself; on CIF the supplier arranged the freight, so the pressure belongs there instead. Read the delivery and late-delivery clauses in your contract before the next call, because the answer changes what you can reasonably demand.
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